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| Management number | 204569520 | Release Date | 2025/10/14 | List Price | $10.13 | Model Number | 204569520 | ||
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E3 Brightening Shampoo is specially formulated to enhance the natural beauty of your horse’s coat, focusing on enriching whites and grays. Its advanced brightening formula reduces yellowing, highlights natural tones, and leaves the coat vibrant, soft, and show-ready. Safe for use on all coat colors, this shampoo also works beautifully on dogs, making it a versatile grooming essential. Proudly made in the USA, it contains optical brighteners without staining or dyeing the coat for maximum radiance.
Purified Water
Sodium Laureth Sulfate
Cocamidopropyl Betaine
Lauryl Glucoside
Lauramide DEA
Glycol Distearate
Sodium Lactate
Aloe Barbadensis Leaf Juice Powder
PEG-8 Laurate
Laureth-4
Fragrance,
D & C Extract Violet #2
Methylchloroisothiazolinone
Methylisothiazolinone
Sodium Chloride
Citric Acid
Wet the coat thoroughly with plenty of water.
Apply the shampoo generously and work it into a rich lather.
Allow it to sit for 5-10 minutes for optimal brightening.
Rinse thoroughly.
For external animal use only.
Avoid contact with an animal’s eyes.
Keep out of reach of children.
Intense Brightening: 20% stronger formula enhances coat radiance and natural highlights.
Reduces Yellowing: Helps eliminate dull, stained, or yellowed areas on light-colored coats.
Safe & Non-Staining: Brightens without dyeing or damaging hair.
Versatile Use: Suitable for horses and dogs, regardless of coat color.
Show-Ready Shine: Leaves coats soft, luminous, and competition-ready.
We offer ground, express, priority, and international delivery; see our shipping policy for details.
For return instructions or product concerns, please refer to our detailed refund policy.
Prescription items are NON-RETURNABLE and NON-REFUNDABLE.
Yes. It works on all coat colors to enhance shine and bring out natural highlights.
No. The formula is non-staining and non-dyeing.
You can use it regularly as part of your grooming routine.
Yes. It’s formulated for dogs.
No. It is made with a safe, animal-friendly formula.
If you notice any omissions or errors in the product information on this page, please use the correction request form below.
Correction Request Form